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OUTLINE OF THE JFE GROUP
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| JFE
Engineering is involved in a wide range of
engineering fields including energy, environment
and steel structure, with engineering positioned
as one of the JFE Group's core business.
|
THE
FIRST MEDIUM-TERM BUSINESS PLAN
| MAIN MEASURES |
| 1.
|
Number One strategy |
 |
| 2. |
Only One strategy |
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| 3.
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Management reform |
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| CONSOLIDATED
FINANCIAL TARGETS |
 |
| |
Billions
of yen |
 |
| |
Actual
(approximate) |
Actual |
Target* |
Plan's
final target |
 |
(Years ended/ending
March 31) |
2003 |
2004 |
2005 |
2006 |
 |
| Ordinary
income |
12.0 |
5.4 |
7.5 |
16.0 |
| Return
on sales (ROS) |
2.6% |
1.6% |
2.0% |
4.0% |
 |
 |
 |
 |
 |
 |
| *
Estimated figures for the year ending March
2005 are those declared as of August 30, 2004. |
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REVIEW
OF EARNINGS FOR THE YEAR ENDED MARCH 2004
In the year ended March 2004, consolidated
orders in the engineering business fell 8.1%
year on year to ¥338.1 billion, on the back
of shrinking public works, sluggish demand,
falling prices, and the September 2002 spin-off
of the shipbuilding business. Consolidated
net sales dropped 25.8% to ¥339.4 billion,
while consolidated operating income fell 75.6%
to ¥3.1 billion and consolidated ordinary
income declined 55% to ¥5.4 billion.
FUNDAMENTAL
STRATEGY
NUMBER ONE STRATEGYEXPANDING MARKET
SHARE
Our core products such as pipelines, waste
incinerators and bridges display our technological
prowess backed by extensive experience. Our
marketing efforts are based on proactive proposals,
and our goal is to secure and expand our market
share. We aim to gain the top market share
in the pipeline sector through improvements
in our cost competitiveness, as well as new
techniques and methods. On the other hand,
in the incinerator field, we are striving
to attain the top market share through our
full line-up products. Moreover, to expand
our market share in the field of bridges,
we have been strengthening our marketing efforts
related to small- and medium-sized projects
in local communities.
ONLY ONE STRATEGYDEVELOPING
NEW MARKETS THROUGH DISTINCTIVE TECHNOLOGY
In order to ensure future growth in a mature
domestic market and expand the market shares
of our existing businesses, our most urgent
task is to develop proprietary technologies
that our competitors cannot imitate. Over
the three years beginning with the year ended
March 2004, we are investing two-thirds of
our research and development budget (roughly
¥10 billion) in the development of new
businesses and products. At the same time,
we have established the Business/Project Planning
& Marketing Department, an organization
responsible for speeding up the process of
developing new products and businesses from
new technologies. In the field of energy and
the environment, we plan to expand our long-term
lifecycle-type business, which covers from
plant construction, maintenance and operations.
Specifically, we have been generating
results from our research in areas such as
air-conditioning system using clathrate hydrate
slurry, natural gas transport and storage
systems using natural gas hydrate, high-purity
CNT tape synthesis technology. These are the
areas where we are closest to marketing products
featuring our Only One technologies.
| THE
DEVELOPMENT STATUS OF VARIOUS ONLY ONE TECHNOLOGIES |
| |
Air-conditioning system
using clathrate hydrate slurry |
|
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| |
Natural gas transport and
storage systems using natural gas hydrate |
|
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| |
High-purity CNT tape synthesis
technology |
|
| This
is a joint development project which we are
pursuing together with the New Energy and
Industrial Technology Development Organization
(NEDO). We have already concluded extensive
trials using experimental equipment and a
test office building. |
|
This
method shows great promise for the economical
development of small- and medium-sized gas
fields. We have conducted bench-scale testing
in a major research effort together with the
former Japan National Oil Corporation (current
JOGMEC). |
|
We
have developed multilayer CNTs using a proprietary
production method. In a joint evaluation with
Mie University, we have confirmed our multi-layer
CNTs showed distinguished electrical discharge
which is superior to that of top-class single-layer
CNTs. |
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MANAGEMENT REFORMINTRODUCING
A DIVISION COMPANY SYSTEM
JFE Engineering has introduced a division
company system, which comprises five division
companies: Energy Industries Engineering,
Environmental Industries Engineering, Water
and Waste Water Engineering, Steel Engineering
and Steel Structure Engineering. The system
also includes two centers: the Machinery Center
and the Solution Engineering Center. We are
aiming to streamline each division's management
and operations to improve profitability by
clearly redefining the missions and roles
of our subsidiaries and affiliates and regrouping
them to ensure effective links with the relevant
division companies and centers. This new concept
will help each of the divisions function as
an autonomous company, introduce performance-based
evaluation system, clarify management responsibility,
construct the operation system most appropriate
for each business field, and improve our flexibility
in responding to customer needs.
OUTLOOK
FOR THE YEAR ENDING MARCH 2005
In the year ending March 2005, we expect the
order environment to remain harsh. Nevertheless,
through our efforts to expand the line of
new products based on our Only One and Number
One strategies, we aim to boost consolidated
orders by 12.4% to ¥380.0 billion, while raising
consolidated net sales 9% to ¥370.0 billion.
Despite continued severe downward pressure
on our product prices, by increasing sales
and cutting fixed costs, we aim to attain
a consolidated ordinary income of ¥7.5 billion
or more.
STRENGTHENING
OUR OVERSEAS BUSINESSES
ESTABLISHMENT OF THE INTERNATIONAL BUSINESS DEVELOPMENT
CENTER
While Japan's domestic market is mature, we
expect to see continued strong growth in demand
in markets in Asia, particularly in China,
for energy, environmental solutions and steel
structures. To make an active approach to
these overseas markets, we established our
International Business Development Center
in April 2004. This organization is helping
us to focus all of our management resources
related to overseas businesses, increase the
efficiency of our operations, exercise strict
risk management, and pursue the necessary
budgetary management. Excluding steel-related
engineering, our overseas orders are now at
the level of about ¥10.0 billion, but
we aim to extend this figure to ¥20-30
billion by the year ending March 2006.
Since the opening of the new center,
a team of specialists has been working on
its first major international project, a major
gas pipeline in Indonesia. In the environmental
field, we are planning a fresh marketing effort
in China and Southeast Asia. To this end,
we have decided to invest in a Chinese environmental
facilities engineering firm, which aims to
establish a marketing, manufacturing and purchasing
base there. We have focused our goals and
are making steady progress in developing our
businesses in these markets.
R&D
SYSTEMS-ENGINEERING RESEARCH CENTER
One of the most important issues facing JFE
Engineering is the exploration of new markets
and the expansion of our sphere of business
through the development of Only One technologies.
JFE Engineering Research Center is our major
research base for fulfilling that purpose.
The Center supports the business activities
of the JFE Engineering Group by taking responsibility
for performance evaluation, analysis and trial
runs of test plant facilities, as well as
by developing new proprietary technologies
that will lead to new businesses.
MAJOR RESEARCH THEMES
IN ONLY ONE TECHNOLOGIES UNDER DEVELOPMENT
| Target
market |
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Only
One technology/product |
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Description |
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| Nanotechnology |
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Carbon
nanotubes (CNTs) |
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The
electrical discharge from high-purity tape
CNTs is among the strongest in the world;
CNTs may be used as parts and materials for
power sources or field emission displays (FEDs). |
 |
 |
 |
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Energy
conservation/
CO2 |
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Air-conditioning
system using clathrate hydrate slurry |
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Low-energy-consumption
air conditioning system using a heat-converter
catalyst, two to three times more efficient
than cold water. |
 |
 |
 |
 |
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| |
New
cooling exchange system |
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This
system can collect factory exhaust gases with
temperatures of 80°C or less, which are
generally discarded, for heat exchange. |
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 |
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 |
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| Energy |
|
Natural
gas transport and storage systems using natural
gas hydrate (NGH) |
|
The
aim is to build a natural gas transport/use
chain from overseas small- and medium-sized
gas fields, based on highly efficient technology
for manufacturing methane hydrate that uses rapid generation of micro-bubbles. |
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| Solutions |
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Multi-purpose
process-simulation technology |
|
Creating
simulators and operations simulation technology,
enabling optimization and improved efficiency
of process operations. |
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| Wastewater
treatment |
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Bioreaction
simulation technology |
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The
world's first practical simulation technology
using a world-class activated sludge model,
combined with a proprietary vector biofilm
and equipment model. |
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| Resource
recycling |
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High-efficiency
methane fermentation technology |
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High-efficiency
methane fermentation technology, based on
our own unique solubilization technology combining
physiochemical treatment and biological processes,
which is expected to work with manure, sewage
sludge and kitchen waste. |
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