|
OUTLINE OF THE JFE GROUP
[ Back
| Next ]
| JFE
Steel boasts two of the world's largest coastal
steelworks: East Japan Works and West Japan
Works, as well as Chita Works. Its steel operations
represent one of the core businesses of the
JFE Group. |
THE
FIRST MEDIUM-TERM BUSINESS PLAN
| MAIN MEASURES |
| 1.
|
Enhance our marketing
capabilities |
 |
| 2. |
Implement global
strategy |
 |
| 3.
|
Establish an optimal
production system and streamline facilities |
 |
| 4.
|
Reorganize and
consolidate group companies |
 |
 |
 |
| CONSOLIDATED
FINANCIAL TARGETS |
 |
| |
Billions
of yen |
 |
| |
Actual
(approximate) |
Actual |
Target* |
Plan's
final target |
 |
(Years ended/ending
March 31) |
2003 |
2004 |
2005 |
2006 |
 |
| Ordinary
income |
91 |
208.5 |
385 |
230 |
| Return
on sales (ROS) |
4.6% |
9.9% |
16.6% |
11.0% |
 |
 |
 |
 |
 |
 |
| *
Estimated figures for the year ending March
2005 are those declared as of August 30, 2004. |
|
REVIEW
OF EARNINGS FOR THE YEAR ENDED MARCH 2004
In the year ended March 2004, demand for steel
was robust, both in Japan and abroad, primarily
for use in the automotive and shipbuilding
industries. Our Group output of crude steel
reached 30.55 million tons. The JFE Steel
Group's consolidated net sales increased 6.4%
from the year before to ¥2,103.9 billion,
in part because of our efforts to boost sales
of Only One and Number One products. On the
profit side, several factors, including improvements
in selling prices, the streamlining of facilities
following the consolidation, the integration
of production technologies, reorganization
of group companies and other cost reductions
and productivity enhancements, helped us to
absorb rising raw material costs and offset
a temporary increase in depreciation costs
stemming from a change in the depreciation
method. As a result, consolidated operating
income was up 80% to ¥242.7 billion, and consolidated
ordinary income surged 130% to ¥208.5 billion.
FUNDAMENTAL
STRATEGY
PRODUCT-BASED MANAGEMENT SYSTEM AND ONLY
ONE, NUMBER ONE STRATEGIES
JFE Steel employs a product-based management
system under which we manage our profitability
across divisions including sales, production,
logistics and research and thereby
optimize our strategic policies, focusing
on eight basic types of products. This system
makes it possible for us to know the profitability
of any given order, helping to clarify how
we can best improve our profitability. This
in turn makes our management process more
transparent, easier to understand, and more
efficient. At the same time, this system helps
us to get a good idea of our customers' increasingly
sophisticated needs, so that we can enhance
our marketing capabilities.
JFE Steel is also pursuing a strategy
of improving our product mix with Only One,
Number One products based on technology that
is unique (Only One) or simply the best (Number
One) in the industry. These are highly profitable
because they are relatively immune from price
competition. We have various Only One and
Number One products and technologies. Our
Only One products include processing technology-based
products such as NANO HITEN, hot-rolled TMCP
high-formability steel sheets, and HISTORY
(high-speed tube welding and optimum reducing
technology) steel tubes. Our Number One products
include high-quality corrosion-resistant chromate-free
steel sheets, high-quality plates made by
Super-OLAC (on-line accelerated cooling),
and high-alloyed OCTG. In the year ended March
2004, Only One and Number One products made
up about 13% of JFE Steel's overall net sales,
and by the year ending March 2006, we aim
to increase this figure to 15-20% as outlined
in our Medium-Term Business Plan.
| *1 |
|
NANO HITEN: The world's first
steel sheet featuring nanosized particles
evenly dispersed throughout the steel for
high strength and superior formability. |
| *2 |
|
Hot-rolled TMCP high-formability
steel sheets: High-carbon steel sheets made
by a new accelerated cooling process called
the thermal-mechanical control process (TMCP),
which promotes a fine-grained metal composition
and microscopic dispersion of carbon particles
for dramatically improved formability. |
| *3 |
|
HISTORY steel tube: A steel
tube boasting high strength and excellent
formability accorded through an in-line TMCP
utilizing a manufacturing method called HISTORY
(High-Speed Tube Welding and Optimum Reducing
Technology). |
EXAMPLES OF ONLY ONE, NUMBER ONE PRODUCTS AND TECHNOLOGIES
| |
 |
Only
One |
 |
Number
One |
 |
 |
 |
 |
 |
 |
| Sheets |
|
NANO HITEN |
|
Chromate-free
steel sheets |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Plates |
|
TMCP plates
for construction and structural use (HBL 385) |
|
Plates for
high-heat input welding, for use in shipbuilding |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Shapes and
spiral tubes |
|
Super-KING
method |
|
H-section
steel with uniform external demension |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Tubular
products |
|
HISTORY
steel tube |
|
13 Cr seamless
OCTG |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Electrical
steel |
|
Super Core |
|
High magnetic
flux density, low-iron-loss electrical steel |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Other |
|
Marine block |
|
Alloyed
steel powder for sinter hardening |
 |
 |
 |
 |
 |
|
BUILDING
THE OPTIMAL PRODUCTION SYSTEM
At JFE Steel, we have calculated that in order
to maximize profitability we should have an
annual output of crude steel of 27 million
tons on a non-consolidated basis. We are therefore
taking steps to streamline our facilities
toward that goal. In our upstream processes
we have already closed two blast furnaces
(with a total annual capacity of 3.90 million
tons), establishing a production system based
on nine operating blast furnaces. In fact,
our non-consolidated crude steel output in
the year ended March 2004 was 27.01 million
tons, exactly in line with our plan. In downstream
processes, we have made progress toward closing
15 production lines (with a combined annual
capacity of 3.5 million tons) and as of the
end of June 2004 had completed closure of
12 of these lines. We calculate the profitability
improvements from this integration of facilities
at ¥10.0 billion annually. We have succeeded
in increasing the efficiency of our downstream
processes by more than 10 percentage points.
| FACILITIES SHUTDOWNS |
 |
| |
 |
|
Planned
closings |
 |
Completed
closings |
 |
Notes |
 |
Upstream
processes:
Blast furnaces |
 |
|
2 |
 |
2 |
 |
Completed
(9 blast furnace system) |
 |
Downstream
processes:
Rolling |
 |
Cold-rolling
(including
annealing) |
2 |
 |
2 |
 |
Completed |
 |
 |
 |
Coating |
6 |
 |
3 |
 |
Closure
of another 3
lines planned: Chiba
EGL, Chiba CGL,
Fukuyama TFL |
 |
 |
 |
Shapes and bars |
2 |
 |
2 |
 |
Completed |
 |
 |
 |
Welded steel pipe |
5 |
 |
5 |
 |
Completed |
 |
Note: As of the end of June
2004
GLOBAL
STRATEGY
JFE Steel aims to (1) export primarily its
highly-profitable Only One and Number One
products, such as environmentally friendly
steel, and high-quality steel for use in automobiles,
shipbuilding and home appliances, and (2)
form win-win alliances with overseas partners
with which we can share management ideas over
the medium to long term that will help us
expand our exports and secure stable profits
based on strategic alliances and mutual trust.
Our steel exports in the year ended March
2004 totaled about 10 million tons (JFE Steel's
export ratio is 40.6% on a non-consolidated
basis); about 42% of our total exports was
shipped to our alliance partners.
Based on this strategy, we took a significant
step in October 2003 by forming a joint venture
with Guangzhou Iron & Steel Enterprises
Holdings Ltd., strengthening our position
to respond to the rapidly expanding demand
for steel in China. Guangzhou JFE Steel Sheet
Company Ltd. will be involved primarily in
producing hot-dip galvanized steel sheets
mainly for use in automobile manufacturing.
JFE Steel holds a 51% interest in the new
venture and will be the primary provider of
the high-quality cold-rolled steel sheets
used as materials.

OUTLOOK
FOR THE YEAR ENDING MARCH 2005
FORECAST FOR THE SALES ENVIRONMENT
The sales environment surrounding the steel
business remains strong both in Japan and
abroad. In Japan projects in the civil engineering
field continue to decrease as a result of
the decline in investments available for public
works, but we expect to see a sustained recovery
in demand from the manufacturing sector, particularly
in the areas of automobiles, shipbuilding,
construction machinery, and electronics. We
think this will help sustain the domestic
demand for steel.
Furthermore, looking at the steel
export market, rapid economic growth in China,
an economic recovery in the U.S., and strong
growth in other countries in Asia should combine
to fuel further growth in global steel demand.
Given this domestic and international
demand environment, for the past several years
the rising output of crude steel in China
has led to worldwide shortages of the raw
materials used in steel production, and the
balance of supply and demand has been quite
tight on a global scale.
In this situation, we plan to
continue manufacturing crude steel at full
capacity in the year ending March 2005. Production
is, however, likely to rise slightly above
the previous year's level (30.55 million tons
on a consolidated basis), in part because
of blast furnace revamp in the second half
of the fiscal year. We project that JFE Steel's
consolidated net sales will grow 10.3% to
¥2,340.0 billion.
PROFIT LIKELY TO REMAIN
STRONG IN THE YEAR ENDING MARCH 2005
We expect JFE Steel's consolidated ordinary
income to grow 84.6% from the previous year
to ¥385.0 billion. The main reason is that
we project a ¥239.0 billion profit boost,
as our Only One and Number One strategies
should lead to improvements in our product
mix and substantial increases in our selling
prices, while growing demand will help augment
our sales volume. This will go far in absorbing
the rise in raw materials costs (estimated
at ¥135 billion). Furthermore, the ¥47.0 billion
reduction in production costs plus profit
gains at affiliated companies will help earnings
to expand, and we are aiming for a consolidated
return on sales of 16.6%.
The impact of the tight money
policy in China is unlikely to be a big threat.
The risk of lower selling prices is expected
to be more than offset by the positive effects
that come from restrained investment, which
will brake the rapid rise in production capacity
and dampen the increase in raw material costs.
As a result, we see the curbs on investment
in China as related to the continued tight
state of the supply-demand environment in
the steel market over the medium to long term,
and not necessarily a negative factor.
OUR
RESPONSE TO RAW MATERIAL ISSUES
Regarding the raw materials used in steelmaking,
we expect that the tight balance of supply
and demand and the harsh conditions on the
price front are likely to continue for several
more years. In this environment, JFE Steel
aims to implement the following policies:
We plan to further expand our raw material-related
investment, if the conditions are met, without
being bound by the initial ¥5.0 billion (3
years) target set in the Medium-Term Business
Plan. Furthermore, we will strive to achieve
secure long-term supplies of raw materials
at lower costs.
OUR
RESPONSE TO RAW MATERIAL ISSUES
| 1)
INVESTMENT IN NEW MINING DEVELOPMENT
|
| Project
name |
 |
CVRD-owned
Fabrica Nova mine (Minas Gerais, Brazil) |
| Project
description |
 |
Total
volume: about 450 million tons
Production: 10-15 million tons per year, with
production to start in 2005 |
| Partners
and shares |
 |
JFE
50%, CVRD* (Brazil) 50% |
| Details
of purchasing contract |
 |
12-year
contract for 2 million tons per year of ore
to be supplied to PSC
(wholly-owned JFE subsidiary specializing
in sintered ore) |
| Project
name |
 |
BHPB
Yandi mine W-4 mining area (Western Australia,
Australia) |
| Project
description |
 |
Total
volume: about 110 million tons
Production: max. 15 million tons per year,
with production to start in 2005 |
| Partners
and shares |
 |
JFE
20%, BHP Billiton* (Australia) 68%, ITOCHU
Corporation 6.4%,
Mitsui & Co., Ltd. 5.6% |
| Details
of purchasing contract |
 |
JFE
Steel is a participant in a joint venture
for mining development.
11-year contract for 16 million tons per year
of ore to be supplied to JFE Steel |
| Technical
cooperation |
 |
Joint
technical development of Lower Channel Iron
Deposit (LCID) iron ore for commercialization |
| |
 |
*One of the world's top three
iron-ore suppliers. |
| |
| 2)
CREATE ALLOY JOINT VENTURE |
| Company
name |
 |
Erdos
Manganese Alloys Co., Ltd. (Neimenggu and
QiPanjing, China) |
| Project
description |
 |
Product:
silico-manganese
Total volume: 150 thousand tons per year,
with production to start in the summer of
2005 |
| Partners
and shares |
 |
JFE
24.5%, Erdos Electric Power Metallurgy Co.
51%, Mitsui & Co., Ltd. 24.5% |
| |
| 3)
INTRODUCTION OF OPTIMAL ORE CARRIERS FOR HARBOR
CONDITIONS IN LOADING AREAS |
| 230,000-ton-class
large ore carriers |
 |
Two
carriers to be launched in 2004-2006 |
| 300,000
ton-class large ore carriers |
 |
Two
carriers to be launched in the second half
of 2008 |
Setouchi
MAX (designed for use in the
shallow waters of western Japan) |
 |
17
current ships to be replaced by new models
in 2003-2006 |
|
CAPITAL
INVESTMENT PLAN
Our capital investment
in the year ending March 2005 will be limited
to the parameters set by the depreciation
costs specified under our Medium-Term Business
Plan. Major projects will include a revamping
of the No. 5 blast furnace and an addition
of a coke oven battery at the Fukuyama district
of the West Japan Works.
The revamp of the Fukuyama No.
5 blast furnace will be conducted using our
proprietary ultra-short-period large block-ring
construction method*, from January to March
2005. The investment required will be about
¥21.0 billion in total. This revamp will
extend the inner volume of the furnace to
about 5,500 cubic meters from the current
4,664 cubic meters.
At the same time, addition of
a coke oven battery at the Fukuyama district
will make maximum use of the common facilities
at the existing batteries. Investment will
be kept to a minimum (about ¥11.0 billion),
with the number of ovens rising by 55 (production
capacity of about 400,000 tons/year) between
May 2004 and June 2006. We are expanding our
coke ovens in order to cope with the current
tight global supply of coke and the resulting
rise in market prices, as well as the aging
of the coke ovens currently in use and falling
utilization rates. In addition, this move
will help us become completely self-reliant
in coke.
| *
|
Large
block-ring method: The blast furnace body
is assembled in advance by dividing into three
or four blocks, which are installed and welded
together one after another from top to bottom.
This construction method is proprietary to
the JFE Group and offers a shorter construction
period and lower repair costs. |
| CAPITAL INVESTMENT PLANS |
 |
| |
|
Billions
of yen |
 |
| |
|
Actual |
Target |
 |
| |
(Years ended/ending
March 31) |
2004 |
2005 |
 |
| |
Construction basis |
101.0 |
|
95.0 |
|
| |
Payments basis |
81.7 |
|
121.6 |
|
| |
Depreciation |
138.6 |
|
132.5 |
|
 |
 |
 |
 |
 |
 |
 |
REORGANIZING
AND CONSOLIDATING GROUP COMPANIES
In order to maximize the beneficial effects
of the consolidation at an early date, in
April 2003, JFE Steel reorganizing and consolidated
group companies in the fields of containers,
construction materials and chemicals. In April
2004, we completed reorganizing in the areas
of surface treatments, logistics, facilities
maintenance and services, and in July, mining
and slag. In October 2004 we plan reorganizing
in the areas of trading, plate distribution
and processing, intellectual property and
technology information, research support and
testing and analysis. This will complete the
reorganization and consolidation of JFE Steel's
group companies as envisioned in the Medium-Term
Business Plan, in a span of just one and a
half years, and contribute to establishing
the foundations for higher profitability earlier
than we expected.
REORGANIZATION
AND CONSOLIDATION OF JFE STEEL GROUP COMPANIES
 |
| Field |
Subject group
companies for consolidation |
New company |
Consoli-
dation time |
 |
 |
 |
 |
 |
| Container |
Kawasaki Steel Container Co.,
Ltd |
KOKAN DRUM COMPANY, LTD |
JFEContainer
Co., Ltd |
April
2003 |
 |
 |
 |
 |
 |
| Construction material |
Kawasaki Steel Metal Products
& Engineering Inc. |
Nippon Kokan Light Steel Kabushiki
Kaisha |
JFE Metal
Products & Engineering Inc. |
April
2003 |
 |
 |
 |
 |
 |
| Chemical |
Chemical Division, Kawasaki
Steel Corporation |
ADCHEMCO Corporation |
JFE Chemical
Corp. |
April
2003 |
 |
 |
 |
 |
 |
| Surface treatment |
Kawatetsu Galvanizing Co.,
Ltd. |
NKK Steel Sheet & Strip
Corp |
JFE Galvanizing
and Coating Co., Ltd. |
April
2004 |
 |
 |
 |
 |
 |
| Logistics |
Kawatetsu Transportation
and Technology Co., Ltd. |
NKK Marine & Logistics
Corp. |
JFE LOGISTICS
CORPORATION |
April
2004 |
 |
 |
 |
 |
 |
| Plant maintenance
(Control) |
Kawatetsu Electoricengineering
Co., Ltd. |
KDK Elesys Co., Ltd. |
JFE Electrical
& Control Systems, Inc. |
April
2004 |
 |
 |
 |
 |
 |
| Plant maintenance
(Machinery) |
Kawatetsu Machinery Co., Ltd. |
MENTEC KIKO CORP. |
JFE Mechanical
Co., Ltd. |
April
2004 |
 |
 |
 |
 |
 |
| Service |
Kawatetsu Life Corp. |
NKK Facilities & Favor
Co., Ltd. |
JFE LIFE
CORPORATION |
April
2004 |
 |
 |
 |
 |
 |
| Mining and slag |
Kawatetsu Mining Co., Ltd. |
Kokan Mining Co., Ltd. |
JFE Mineral
CO., Ltd. |
July
2004 |
 |
 |
 |
 |
 |
| Trading |
Kawasho Corporation |
NKK Trading Inc. |
JFE SHOJI
HOLDINGS INC. |
October
2004 |
 |
 |
 |
 |
 |
| Steel plate distribution
and processing |
Kawatetsu Kozai Kogyo
Kaisha, Ltd. |
Tokyo Shearing Co., Ltd. |
JFE KOZAI
CORPORATION |
October
2004 |
 |
 |
 |
 |
 |
Intellectual property
and
technology information
Supporting R&D and
inspection & analysis |
KAWASAKI STEEL Techno-
research Corporation |
NK Techno Service Co., Ltd.
Kokan Keisoku K.K. |
JFE Techno-Research
Corporation |
October
2004 |
 |
 |
 |
 |
 |
 |
RESEARCH
AND DEVELOPMENT SYSTEMS
CREATING THE WORLD'S BEST NEXT-GENERATION
PRODUCTS AND TECHNOLOGIES THROUGH THE JFE
STEEL RESEARCH LABORATORY
For JFE Steel to fulfill its obligation to
contribute to society, it must carry out strategic
and effective technological development, with
an eye towards future technology trends. The
JFE Steel Research Laboratory is a world-class
specialty institution which supports this
effort. The Laboratory aims to create the
world's best next-generation products and
technologies and is actively involved in developing
and putting to practical use Only One and
Number One products and technologies, which
reflect our pursuit of the finest in terms
of strength and processing functionality.
In its R&D activities, our
research laboratory works closely with the
production and marketing divisions and all
subsidiaries and affiliates, to find the best
solutions in terms of our customers' needs
as well as our own productivity and profitability.
It also contributes to our marketing efforts
by helping to improve productivity and lower
production costs.
|