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SPECIAL FEATURE 2: TRENDS
IN STEEL DEMAND IN CHINA, AND JFE STEEL'S
RESPONSE
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EXPANDING
STEEL DEMAND IN CHINA
China is one of the countries where demand
for steel is increasing the most strongly.
Since 1991, China's real GDP has maintained
a steady growth rate of over 7% annually.
Despite a temporary setback due to the outbreak
of SARS in 2003, the country achieved a real
GDP growth rate of 9.1% that year, its fastest
rate since 1997. Per capita GDP in China now
surpasses US$1,000. Demand for steel has also
been expanding with the growth of the economy.
These days, the apparent consumption of crude
steel per capita is comparable to Japan in
the 1960s or South Korea in the 1980s. Just
as steel demand in Japan and South Korea rose
strongly ahead of the Olympics when they were
held in those countries, the consumption of
steel in China is expected to keep growing
ahead of the 2008 Beijing Olympics and the
World Exposition Shanghai 2010.
GLOBAL
TRENDS IN APPARENT STEEL CONSUMPTION
 |
| |
Million
tons |
 |
| |
|
|
|
|
|
|
|
|
|
Forecast |
Forecast |
 |
| (CY) |
1995 |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
2004 |
2005 |
 |
| Europe |
158.7 |
147.5 |
164.5 |
173.6 |
170.5 |
181.4 |
176.5 |
176.5 |
182.1 |
187 |
191 |
| NAFTA |
116.9 |
124.4 |
134.5 |
144.1 |
139.9 |
146.6 |
129.8 |
132.8 |
130.6 |
139 |
141 |
| Asia/Oceania |
296.8 |
303.4 |
313.9 |
282.6 |
308.5 |
328.2 |
353.6 |
399.4 |
453.4 |
488 |
518 |
| Of
which, China |
87.4 |
97.3 |
103.2 |
110.6 |
122.6 |
124.6 |
153.4 |
185.6 |
232.4 |
263 |
290 |
| Other |
78.9 |
77.8 |
85.1 |
81.1 |
79.7 |
91.4 |
94.7 |
96.1 |
97.6 |
103 |
108 |
| World
total |
651.3 |
653.1 |
698.0 |
681.4 |
698.6 |
747.6 |
754.6 |
804.8 |
863.7 |
917 |
958 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Source:
International Iron and Steel Institute |
Apparent
Per-Capita Crude Steel Consumption

TIGHT
MONEY POLICY IN CHINA
At the same time, however, the construction boom has led to some concerns about a possible overheating of the Chinese economy. The Chinese government, in pursuit of sustainable growth, showed no hesitation in tightening its money policy in early 2004. From that time until now, the authorities have (1) raised the official discount rate (March 25, from 3.24% to 3.87%), (2) increased the cash reserves ratio (April 25, from 7.0% to 7.5%) and (3) issued a State Council directive to limit investment (April 27). The State Council directive raised the minimum required of equity ratios for implementing investment projects: for steel the minimum was raised to 40% from 25%, and for aluminum and others to 35% from 20%. The aim of this move was to avert market disorder among steel and non-ferrous metals companies with weak capital bases that emerged from the construction boom, and to ensure the continued healthy development of the supply system.
IMPACT
ON JFE'S STEEL EXPORTS
Construction investment-related businesses
expanded rapidly in 2003, but due to the series
of tight money policy measures, the markets
for construction materials such as steel bars
and wire rods have already fallen into a temporary
slump.
The bulk (about 80%) of JFE Steel's
exports to China are, however, not commodity-type
items that are vulnerable to fluctuations
in market supply and demand; rather, they
are high-quality steel sheets for use in automobiles,
home appliances and cans and plates for ships.
The number of suppliers is limited in these
areas, and we believe the supply/demand situation
will remain tight in the future.
In the area of construction materials,
the downturn in the market has had little
impact on JFE Steel's exports to China, which
account for 8% of its total exports. JFE Steel's
exports of construction materials represented
only 8% of its total exports to China in the
year ended March 2004. In addition, the construction
materials we export are for the most part
special, ultra thin, high-quality materials
that cannot be supplied by domestic manufacturers
in China (ultra thin cold rolled coil for
galvanized steel sheets). Such materials are
available from only a limited number of suppliers,
and have not undergone the same kind of slump
as ordinary construction materials.
JFE
Steel's Position in Steel Consumption in China
Only 1% of total
steel consumption in China accounts for products
imported from JFE.
| |
Supply
and Demand for Steel in China (2003) |
 |
| |
|
|
Million
tons/year |
 |
| |
Apparent
steel consumption
(of which more than 50%
of total are for construction) |
|
266 |
|
| |
Domestic
production |
|
236 |
|
| |
Export |
|
7 |
|
| |
Import |
|
37 |
|
| |
From
Japan
|
|
8 |
|
| |
From
JFE |
|
2 |
|
| |
*Apparent
consumption
= domestically produced + imported
exported
Source: China Iron & Steel Association |
 |
 |
 |
 |
 |
 |

DETAILS
OF STEEL DEMAND IN CHINA
Overall steel consumption in China has been
growing rapidly, as shown in the statistics
of total apparent steel consumption in China,
which has been growing 20-30% annually for
the three consecutive years since 2001. Construction
materials are estimated to account for over
50% of total steel demand, and it is, therefore,
fair to believe that the major portion of
this rapid growth is attributable to construction
applications. This situation becomes even
clearer if one looks at the activity level
in various industry sectors. Compared with
the rate of growth in construction investment,
industrial production has shown relatively
steady growth.
Consequently, aside from a slump in both supply
and demand for construction materials resulting
from the tight money policy, we believe, on
the whole, the demand will remain healthy.
In truth, this situation is revealed in the
changes in the market, as broken down by type
of steel. Prices for steel bars and wire rods
have been falling, but prices for sheets,
by contrast, have remained at relatively robust
levels. JFE Steel's main customers in the
automotive, home appliance and shipbuilding
industries have enjoyed continued stable growth
for the past several years, their inventories
have consistently remained at low levels,
and raw materials are in a chronic state of
short supply. The recent money tightening
has not yet caused any change in these circumstances.
GUANGZHOU JFE STEEL SHEET CO.
In response to expanding demand for automotive steel sheets in China, JFE Steel recently formed a joint venture Guangzhou JFE Steel Sheet Company Ltd. with Guangzhou Iron & Steel Enterprises Holdings Ltd. JFE Steel holds a 51% interest in Guangzhou JFE Steel Sheet, where construction has already begun with the aim of starting operations in April 2006. Guangzhou JFE Steel Sheet will have an annual capacity of 400,000 tons of hot-dip galvanized steel sheets (GA, GI). The cold rolled coils used as materials for these sheets must be of a high quality, and JFE Steel will be the main source of supply.
Growth
in Apparent Consumption in China's Steel Market
Level
of Activity in China's Major Industries
Trends in China's Steel Industry
Projected
Demand for Continuous Galvanized Steel Sheets
for Use in China's Automotive Industry

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